Tully and the Chief is an Australian Kid's Fashion Label by designer Jenna Habgood, who has a passion for anything fashion. Jenna has a Bohemian beach vibe to her designs, created for wild-hearted little wanderers. Fashion for kids is about being stylish yet practical and that is her focus. Her inspiration comes from her own little people Tully and Brock. In 2012 the year Tully was born saw the start of 'Tully Pops' and with the arrival of Brock in early 2015 Tully Pops evolved into 'Tully and the Chief', welcoming boys wear into her collections. Working alongside some super talented artists, Jenna creates such unique and memorable fabrics to complement her designs. 2020 see's the first release of women's wear to match your little cherubs. Follow us to see what else we have planned for 2020.